Selected work
Digital systems and high-converting web applications engineered for measurable revenue and scale.
Apex Commerce
A 960% usage lift on Apex Commerce's digital storefront
Re-engineered product discovery, sub-second checkout, and dynamic AI-powered bundles for high-growth direct-to-consumer brand.
Vortex AI
How design strategy took Vortex from NPS -4 to +19
Streamlined multi-step onboarding and automated tier billing, resulting in a 3.1x trial-to-paid subscriber jump.
Novak Logistics
Automated instant quotation engine & high-ticket intake system
Replaced slow manual email quotes with automated real-time freight pricing calculations and instantaneous client intake.
Aura Pay
230% conversion lift on Aura Pay checkout in three weeks
Custom Stripe Elements integration with 1-click Apple Pay, Google Pay, and localized split-payment options.
Luminary Studio
Complete brand architecture and high-velocity digital agency portal
Built a high-converting portfolio and automated intake engine for creative agency scaling from boutique to 8-figure enterprise.
Orbit Cloud
Multi-step self-serve onboarding funnel and automated billing engine
Designed friction-free self-serve signup flow reducing onboarding drop-off from 48% down to 11% in initial 30 days.
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